2022 NBCUniversal Upfront
Role:
Strategist
Social Media Lead
Web Designer
Date:
May 2022
Website: https://together.nbcuni.com/2022-nbcu-upfront-takeaways/
Objective
Position NBCU as industry leader in premium content, creators, and solutions for advertisers ahead of Upfront event in New York City using relevant marketing channels.
Strategy
In connection to previous NBCU events focused on streaming and technology offerings, lean into messaging on how ”NBCU content creates culture” to elevate executive positioning, creator diversity, and content investment. With a consistent cadence of organic social posting across LinkedIn, Twitter, and Instagram, relevant educative and actionable web destinations on NBCU’s Together Site, targeted in-person and virtual invites, and considerable paid campaigns across search and LinkedIn, we elevated NBCU’s sales priorities to our partners. Our creative variety of professional photography from the event, programming key art, and custom graphics combined with engaging quotes, stats, and headlines, told a comprehensive and impactful story to a relevant B2B audience.
Successes
Amid a CEO dismissal, Chairman resignation, and writer’s strike, our team remained nimble and proactive to showcase NBCU’s unwavering strength and vision for the future of the company. On top of positive press and social coverage for the May 15th event, our paid social campaigns drove above average engagement and consistent traffic to the Together Site, including sales leads, during the crucial Upfront sales negotiation time period.
Press Coverage
Live Twitter Coverage
Website
TJ Hartnett 