2023 Peacock NewFront
Role:
Strategist
Social Media Lead
Web Designer
Date:
May 2023
Website:
https://together.nbcuni.com/23-peacock-newfront-takeaways/
Objective
Recognizing Peacock as a top sales priority, our team was tasked with driving interest and promoting education of our streaming platform.
Strategy
With many streaming competitors instituting an ad tier to their platform post launch, we leaned heavily into touting our vision of being ad supported and built in collaborating with partners. Together with partner use cases, measurable stats up and down the funnel, and a heavy content investment, we positioned Peacock as the most complete streamer for advertisers and consumers.
Successes
Our Peacock NewFront set forth our streaming vision to partners. Across content, technology, innovation, and experience, Peacock is primed to make a leap heading into 2024. With original content like Poker Face, The Traitors, and Bupkis soaring, new sports investments like Big Ten bolstering the already robust portfolio, and first-look Universal movies bringing in fans of all genres, Peacock truly does have it all.
Press Coverage
Live Twitter Coverage
Website
TJ Hartnett 