NBCUniversal One23 Developer Conference
Role:
Strategist
Social Media Lead
Web Designer
Date:
February 2023
Objective
Position NBCU as technology company, with collaboration opportunities and impactful offerings that are the foundation to our One Platform content ecosystem.
Strategy
As the third iteration of NBCU’s developer conference, our team was tasked with elevating collaboration and past partnership successes to position NBCU as a leader in the technology space. Our positioning was anchored in showcasing our One Platform offering as operational for partners. Building off our One Platform press conference in November, we used our advancements from One22 and announcements from One23 to carry on an action-forward partner narrative. For impactful messaging to the B2B community, we leaned into NBCU’s offering of “AND” to deliver a cohesive story that elevates our connected premium content and best-in-class tech as second to none.
Successes
A multi-channel campaign told our unified story with a phased approach from announcement to post-event. In total, over 30 partners participated in the event, with excitement carrying over to social from executives, industry leaders, partner companies, and even competitors. We drove our largest combination of in-person and virtual attendance and teed up our content presentations to come. Most importantly, our marketing efforts positioned NBCU as a definitive leader in the space through proper partner education.
Press Coverage
Social Coverage
Website
TJ Hartnett 